After announcing plans to merge the and dealerships into , the newly combined Rt. 17 South business received unanimous approval Thursday night for the placement of building and a monument sign.
The renovated 68,000 square foot dealership is located just past the Midland Avenue overpass and before and the . The new facility, which will offer both vehicle models under the same roof, is considered to be one of the few Jaguar Land Rover dealerships of this scale in the U.S.
According to architect Anthony Garrett, five wall signs are needed as part of the corporate-wide branding package along with a monument sign near the entrance off of Rt. 17.
"There would be a Land Rover, Range Rover, Jaguar, Paramus dealership and Service Department signs on the walls," Garrett said. "In addition the monument sign would be located 11 feet-10 inches west of the property line on the south side from the egress onto the property. Back in 1995, there were five signs measuring approximately 356-square-feet total. Tonight we have six signs with a total of 120-square feet, which is 60 percent less then there is now."
The Land Rover and Range Rover signs would be in the standard green coloring while Jaguar would remain in silver. Any lettering for the service department or town name is expected to be colored black while the 14 foot high and 6 foot wide monument sign with the address would have a white facing.
"It's important to have the monument sign as the building is set pretty far back from Rt. 17," Garrett said. "It's also a safety point as the entrance is just off of a deceleration lane and to identify where the egress is. I believe it enhances safety in the area."
The internally lit monument with diffused fluorescent lighting would be shut down at 11pm, per a borough ordinance.
The sign application was approved 7-0 and Prestige will begin installing the new signs later this month.